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June 14, 2003 Sony has a new brand Qualia and some OLED display promises:
Sony has created a new brand for a line of "luxury" electronics. The first four Qualia products are a 2 MPxl camera that is even smaller and lighter than their smallest "U" model, a video projector, an LCD monitor and an audio system. The Qualia 016 camera is shown here with its main attachments the flash and a magnifying shaded hood for the half-inch LCD. The main unit is a little more than 2.5 inches long. Edgy technology includes navigation by way of the touch-pad seen on top (said to have a slight learning curve before it's effective); quadruple bracketed exposures combined for each image file; a price tag of something like $3000. This is the one that meets the limits for your personal spacecraft to the moon. (Japan specs page) Sony is also promising new mobile electronics including cameras that will use the small OLED (Organic Light Emitting Diode) display that they are making in partnership with Kodak. (This or a similar display is used in Kodak's LS633 camera.) OLED displays need no backlight and require far less power than the usual digital camera LCD.
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